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Increased Value, Increased Profit

Being a landscape/snow business owner is hard. There are a million things vying for your attention, and
it’s usually the most urgent that gets it. Meanwhile, your business keeps going – but is it growing? Has it
increased in value over the last year? The truth is that most landscape business owners have no idea
what their business is worth or how it’s actually doing. They’re usually fantastic technicians, happy to be
working IN the business, but rarely ON the business. But knowing the value of your business, and
understanding the steps needed to take to increase its value are critical for the growth and health of the business. It will increase profitability now and also make your business more attractive to potential buyers – whether you’re looking at selling now or in the future.

Let’s take a look at six pillars of business and identify some best practices and tools you can implement
fairly easily to increase efficiency, productivity...

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Give Your Business a Boost

Being a landscape business owner is hard. There are a million things vying for your attention, and it’s usually the most urgent that gets it. Meanwhile, your business keeps going – but is it growing? Has it increased in value over the last year? The truth is that most landscape business owners have no idea what their business is worth or how it’s actually doing. They’re usually fantastic technicians, happy to be working IN the business, but rarely ON the business. But knowing the value of your business, and understanding the steps needed to take to increase its value are critical for the growth and health of the business. It will increase profitability now and also make your business more attractive to potential buyers – whether you’re looking at selling now or in the future.

Let’s take a look at six pillars of business and identify some best practices and tools you can implement fairly easily to increase efficiency, productivity and profit....

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Book of the Month: Crucial Conversations

“Crucial Conversations draws our attention to those defining moments that literally shape our lives, our relationships, and our world. . . . This book deserves to take its place as one of the key thought leadership contributions of our time.” (From the forward by Steven R. Covey)

Crucial conversations are those we have with important people in our lives, both personal and professional, where the outcome of the conversation will have a significant impact on our lives. This book teaches you how to manage and use these conversations to their full potential in order to build a better life.

No one likes difficult conversations. But they are necessary and they're important for the health of our business, our relationships and our mental wellbeing. Using the tools outlined in the book, you'll be equipped to handle these conversations with confidence, care, and clarity, making it safe to talk about almost anything and be persuasive, not abrasive.

Crucial conversations...

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Winter Storm Communication to Clients

With winter on the way, it's important to put a client communication process in place for before, during and after a storm. There is really no such thing as communicating too much with clients. With that in mind, we've created the following as a template you can use for your clients. 

 

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Communicating Price Increases to Clients

The original article can be found here.

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Covid restrictions are lifting in some parts of the world and the economy is booming in some sectors. Some labor and material costs are rising due to shortages, as is customer demand. Many brands have high pricing power at the moment, making price hiles almost inevitable. Brand managers may be clued in on the size of their price increase, but it's no easy matter to communicate this unwelcome news to customers. 

Many companies, and even entire industries, routinely raise prices without ever telling customers. In the consumer packaged goods space, for instance, it is common practice to reduce quantity (the grammage of a package, item count, etc.) and maintain the price. This increases the per-unit amount paid by shoppers but keeps the more visible package price unchanged. Alternatively, brands may cut down on trade promotions, couponing, and other forms of discounting, raising prices indirectly. For instance, when...

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Effective Communication with Donald Miller and Andy Stanley

If you have been following us for a while, you know I listen to Andy Stanley’s podcast. If you don’t already follow his podcasts, I highly recommend them. 

Last year Andy interviewed Donald Miller and they chatted about effective communication and the role it plays with your team. “People will not move into confusion, but they will follow clarity.” How timely is that quote based on what’s happening right now?

My takeaways from this episode are the five questions to ask yourself when you’re planning your weekly meeting:

  1. What do your teams need to know? Pick one point and build your meeting around that central idea.
  2. Why do they need to know it? Answering why keeps them listening. Let them know what’s at stake.
  3. What do they need to do? Be specific.
  4. Why do they need to do it? Help them understand why they should do what you have suggested and what is at stake if they don’t follow through. 
  5. How can you help them remember?

...

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