A strategic plan defines who you are as a business and lists concrete actions to achieve your goals, so creating one takes time and thought. Let’s discuss the W’s of strategic planning:

Who should be involved?

Clearly the owner should be involved. And depending on the type of plan you’re creating, you might also want to include division leaders, administration, sales staff, operations management and a facilitator.

What should be discussed or decided?

The strategic plan meeting should identify or review the company vision, mission and core values, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, company goals and objectives as well as an action plan.

When should you prepare a strategic plan?

A strategic plan should be created annually, reviewed quarterly and discussed weekly.

Where should the meeting take place?

It has been our experience that the most productive meetings take place outside of the office. We recommend booking an offsite location...

In speaking with clients, one issue that is never far from their minds is cash flow. We found the article below from FBC to be really helpful. The original article can be found here.

When small business owners find themselves facing unexpected shortfalls or can’t pay bills during slow months, it’s a sign that they’re not monitoring their cash flow.

For a business, running out of cash is like getting stuck in quicksand: you sink deeper and deeper into the red as you borrow from one area to pay another. As you do your best to stay afloat, your business obligations – from payroll to loan payments – become increasingly hard to meet.

The good news is that you never have to let it get that far.

According to Kevin Cochran, co-founder of the wealth building and financial literary training series Enriched Academy, prevention is the best medicine when it comes the financial health of your business.

By avoiding the following 5 cash-flow mistakes,...

If you’ve been in business for five years or more then it’s time to analyze the health of your landscape company. Key Performance Indicators (KPIs) analyze specific systems, job functions, and the financial state of your company. You then take the results from your KPI and find new ways to be more efficient, bring new clients through your door, and improve employee performance, to name a few.

What are Key Performance Indicators (KPIs)?

KPIs are measurements. They’re a performance indicator to test on all of your company’s systems. For example, you can perform a KPI in your operations department, or you can do a KPI on your profits and losses.

In a nutshell, KPIs evaluate the success of your green or white company or a particular system within your lawn and landscape organization.

A KPI’s results tell part of your company’s story, such as

• Your success at reaching specific targets within your company
•  What’s working and what needs...

Being a landscape business owner is hard. There are a million things vying for your attention, and it’s usually the most urgent that gets it. Meanwhile, your business keeps going – but is it growing? Has it increased in value over the last year? The truth is that most landscape business owners have no idea what their business is worth or how it’s actually doing. They’re usually fantastic technicians, happy to be working IN the business, but rarely ON the business. But knowing the value of your business, and understanding the steps needed to take to increase its value are critical for the growth and health of the business. It will increase profitability now and also make your business more attractive to potential buyers – whether you’re looking at selling now or in the future.

Let’s take a look at six pillars of business and identify some best practices and tools you can implement fairly easily to increase efficiency, productivity and profit....

The original article by Kate Heinz can be found here. 

Engaging employees is a highly effective business strategy, but it’s easier said than done. Your first inclination might be to build out a new benefits package or offer office perks like cold brew on tap or a wellness room. While your team will likely appreciate the new stuff, these changes do more to increase job satisfaction than boost employee engagement — two related but different concepts. 

Employee Engagement Strategies:

• Take employee surveys.
• Uphold your company’s core values.
• Carve out career paths and provide opportunities for growth.
• Promote employees from within.
• Recognize top performers.
• Promote transparency.
• Allow for honest feedback.
• Hold employees accountable.
• Hold leadership accountable. 

What Is Employee Engagement?

Employee engagement is defined as the degree to which an employee is motivated and passionate about their work. While it’s often confused...

The original article can be found HERE.

It’s as true in the landscape industry as it is in any other: without sales, you don’t have a business. A key goal for any landscape company that’s serious about planning for profitability is to excel not only in the work that you do but also in your ability to generate leads and win jobs.

12 Sales Tips to Increase Your Close Rates and Your Profits

1) Don’t drop the ball by not following up

Always follow up! Responding in a timely manner shows professionalism, and that the customer has your attention. Following up is critical not only to your sales success but also to your company’s reputation. Your follow-up process should be structured and could include emails, thank you cards, phone calls, and site visits. Keeping communication honest, open, and timely is an easy way to differentiate your sales process from your competition.

Following up shows an even further level of care for your customer. Even if you...

HOW TO DRIVE SALES by Kevin Kehoe

What drives successful commercial landscape sales? First, it’s a sense of the effort required by the reality of the numbers involved to achieve a goal. Specifically, benchmark figures tell us a close rate has an upper limit given the competitive nature of the commercial business. The limit of that close rate is driven by a number of positive touches with a customer. Second, it depends on a plan that accounts for these benchmarks when it comes to building a strategy that revolves around organizing and managing weekly sales activities.

In essence, a 20-percent close rate is driven by 12 touches per prospect. It’s a handy rule of thumb that helps a salesman set personal goals.

Now, pay attention to two important definitions related to the sales goal chart below:

• Close rate—dollars sold divided by dollars bid. For example, if I close $200,000 in sales and I bid $1 million, I have a 20-percent close rate. In contract sales,...

The original article can be found here. 

I got a phone call from a SynkedUP user and friend yesterday, wanting to think out loud through the consultation fees he was charging. He had been charging $150 for a consultation for a few years now and hadn’t been getting any pushback.

Until now.

There was some new competition in town, and they weren’t charging any consultation fees. He did learn that their quotes were similar in price though, so it’s not like it was an apples-and-oranges comparison. They were chasing the same type of jobs, and charging similar rates. He had several leads tell him “well, these companies aren’t charging me fees to get an estimate, so I’m just going to get quotes from them.”

This, and the fact the volume of leads is a little less this year than last (for him in his local market) made him doubt the whole idea of charging consultation fees. I’m sure there are more of you out there facing this same reality, so...

Clockwork is a book for business owners. The purpose of the book is for owners to design their business to run itself. It is a book that has freedom and fulfillment as the ultimate goal. It echoes Peter Drucker's quote "Efficiency is doing things right. Effectiveness is doing the right things.” Michalowicz has taken this concept and created a process to put it in place. 

One of the most impactful elements of the book is identifying what Mike calls the Queen Bee Role. He writes, “Identify the core function in your business that is the biggest determinant of your company’s success. Within every company there exists a single function that is the most significant determinant of the company’s health. It is where the uniqueness of your offering meets the best talents of you and/or your staff.”

The process of thinking this through is valuable in itself. But it is not easy. We all think that every aspect of our business is crucial. Michalowicz says,...

“Those who cannot learn from history are doomed to repeat it.” George Santayana 

“Do you have a minute to talk?”. Over the years I’ve been asked this question by employees. It’s a question that immediately knots my stomach, as my experience tell me that the employee is about to resign. 

When an employee resigns, my mind very quickly begins making a checklist. What are the steps we need to take to fill the role being vacated? Do we need to adjust the job description? Do we fill the job internally or post it externally? By immediately jumping to replacement, I’ve missed an important and valuable step - the exit interview. 

An exit interview is an interview held with an employee about to leave an organization, typically in order to discuss the employee's reasons for leaving and their experience of working for the organization. The exit interview can take various forms; it can be a written survey, can be completed verbally with a...