The popularity of podcasts is increasing[1]. Not only are more people listening to podcasts, but they’re listening to more podcasts. The beauty of podcasts is their accessibility. They’re free, they’re available through many different apps and programs, and you can listen anywhere at any time. I enjoy listening to podcasts while I’m driving or walking the dog. Marla and I listen together when we’re on road trips. 

Most podcasts put out new content on a regular basis, usually weekly or monthly. And I usually anticipate the release of a new podcast. I love hearing interviews with successful business owners who are willing to share their struggles and victories. These are real life stories of well-known people and businesses. I find I am encouraged to persevere and always take away some new knowledge or best practice suggestion. The podcasts provide links and additional content regarding the topic being discussed in the show notes.  With so many...

This article is written by Chad Diller and the original post can be found HERE. 

Over the past two years I’ve spent a lot of time scouring YouTube and the Internet. I’ve wanted to get a really good sense of what kind of marketing tips are out there for lawn and landscape companies.

I’ve made a few general observations…

• The large majority of content addressing marketing for landscapers is geared towards entrepreneurs and businesses under $2 million in annual revenue. 
• Most of the people offering these tips are either A) well-intentioned small business owners sharing their personal advice or, B) landscaping marketing agencies that specialize in small businesses.
• And lastly, most of the popular "influencers" make money by producing videos (ads on YouTube, product endorsements, selling software, franchises, or courses for startup businesses).

None of these things are bad. However, these landscaping marketing strategies may not apply for companies...

The original article can be found HERE.

It’s as true in the landscape industry as it is in any other: without sales, you don’t have a business. A key goal for any landscape company that’s serious about planning for profitability is to excel not only in the work that you do but also in your ability to generate leads and win jobs.

12 Sales Tips to Increase Your Close Rates and Your Profits

1) Don’t drop the ball by not following up

Always follow up! Responding in a timely manner shows professionalism, and that the customer has your attention. Following up is critical not only to your sales success but also to your company’s reputation. Your follow-up process should be structured and could include emails, thank you cards, phone calls, and site visits. Keeping communication honest, open, and timely is an easy way to differentiate your sales process from your competition.

Following up shows an even further level of care for your customer. Even if you...

HOW TO DRIVE SALES by Kevin Kehoe

What drives successful commercial landscape sales? First, it’s a sense of the effort required by the reality of the numbers involved to achieve a goal. Specifically, benchmark figures tell us a close rate has an upper limit given the competitive nature of the commercial business. The limit of that close rate is driven by a number of positive touches with a customer. Second, it depends on a plan that accounts for these benchmarks when it comes to building a strategy that revolves around organizing and managing weekly sales activities.

In essence, a 20-percent close rate is driven by 12 touches per prospect. It’s a handy rule of thumb that helps a salesman set personal goals.

Now, pay attention to two important definitions related to the sales goal chart below:

• Close rate—dollars sold divided by dollars bid. For example, if I close $200,000 in sales and I bid $1 million, I have a 20-percent close rate. In contract sales,...

Clockwork is a book for business owners. The purpose of the book is for owners to design their business to run itself. It is a book that has freedom and fulfillment as the ultimate goal. It echoes Peter Drucker's quote "Efficiency is doing things right. Effectiveness is doing the right things.” Michalowicz has taken this concept and created a process to put it in place. 

One of the most impactful elements of the book is identifying what Mike calls the Queen Bee Role. He writes, “Identify the core function in your business that is the biggest determinant of your company’s success. Within every company there exists a single function that is the most significant determinant of the company’s health. It is where the uniqueness of your offering meets the best talents of you and/or your staff.”

The process of thinking this through is valuable in itself. But it is not easy. We all think that every aspect of our business is crucial. Michalowicz says,...

If you thought the Great Resignation was a 2021 phenomenon, you’re wrong. Employee retention is still a problem for employers. In a recent article published by the Human Resources Professionals Association, they indicate that Canadian companies are collectively attempting to fill 915,000 job vacancies, 80% more than in 2019 according to Statistics Canada, and well above pre-pandemic levels. 

“What’s unfolding then is not just the Great Resignation (the symptom), but the Great Prioritization (the cause). Simply put, people are putting a greater focus on well-being, health (physical, social and mental), family (childcare and/or aging parents) and other hobbies and interests - and by extension, taking the time to consider who they work for, how they work, and why they work.” 

Recruiting employees in this environment is a challenge, but an equally important discussion is how to keep the great staff that you already have. It’s time to rethink how...

The book we are recommending this month is written differently than any other business book I have read. Business Made Simple by Donald Miller consists of short, daily readings to be completed over the course of a couple of months.

I love this because it breaks down business concepts into bite size pieces and gives you time to reflect on what you’ve read. Having time to digest one thing at a time makes it easier to see how you can apply the concepts to your business.

It’s the perfect book to read during the busyness of the spring season.

Throughout the book you will be introduced to the nine areas where successful leaders and their businesses excel:

Character: What kind of person succeeds in business?

Leadership: How do you unite a team around a mission?

Personal Productivity: How can you get more done in less time?

Messaging: Why aren't customers paying more attention?

Marketing: How do I build a sales funnel?

Business Strategy: How does a business really work?

...

When we understand how to use it, technology can simplify our day to day operations and help ensure important tasks are not slipping between the cracks. When we don’t understand what to use or how to use it - it can add an additional layer of stress.

Did you know Nextra has an in-house IT department specifically for this reason? Technology enthusiast Jordan Robertson acts as both our Chief Technology Officer and on-site IT technician. Jordan is always looking for the newest technology and IT solutions to help our clients - and us - stay ahead of the curve, in and out of the office 

Nextra Network’s IT services include:

1. Purchasing, implementation and training of various softwares and programs

Microsoft Office/365/Teams, Slack, LMN, Aspire, accounting software, design and drawing programs, etc.

 2. Purchasing, installation and training on various hardware and hardware components/accessories

Landline phone systems, mobile phones, desktop and laptop...

When we were in business, we worked really hard but didn't make any money. 

At the time, we didn't know what questions to ask or who to contact to help us figure out where we were going wrong. Yes, we created beautiful landscapes and had excellent staff and customer service, but we drove ourselves - and each other - crazy trying to figure out how to make the business profitable.

We know our experience is not unique. This is why we started the Nextra Network. We want to provide landscape business owners with the tools they need to create strong and profitable businesses, not just beautiful landscapes. 

The Nextra Network provides business coaching, financial services, a buyers group, and education, along with health & safety and human resources advice. It’s kind of like "business success in a box". By helping ensure these elements are taken care of, the Nextra Network allows owners to focus on what they do best, and sleep better at night knowing that the important...

Employees who feel like they are in the know at work are happier and more engaged. A lot of us have heard this before, yet most business owners still do not feel comfortable sharing the numbers and real time status updates with their staff. Jack Stack, author of The Great Game of Business, did the complete opposite and it paid off.

What did he do? He introduced a concept known as the open book management operating system. It’s a system built on sharing business and financial information with employees so that everyone is informed about the status and goals of the business and how their contribution directly impacts the company as a whole. It will completely change the way you look at business and it can really be summed up by doing 3 things:

1. EDUCATE all employees about business in straightforward and easy to understand terms using the analogy of playing a game. 
2. EMPOWER them to use that education to make business decisions
3. ENGAGE employees to drive business success by...