This article is written by Chad Diller and the original post can be found HERE. 

Over the past two years I’ve spent a lot of time scouring YouTube and the Internet. I’ve wanted to get a really good sense of what kind of marketing tips are out there for lawn and landscape companies.

I’ve made a few general observations…

• The large majority of content addressing marketing for landscapers is geared towards entrepreneurs and businesses under $2 million in annual revenue. 
• Most of the people offering these tips are either A) well-intentioned small business owners sharing their personal advice or, B) landscaping marketing agencies that specialize in small businesses.
• And lastly, most of the popular "influencers" make money by producing videos (ads on YouTube, product endorsements, selling software, franchises, or courses for startup businesses).

None of these things are bad. However, these landscaping marketing strategies may not apply for companies with an annual revenue of over $2...

The original article can be found HERE.

It’s as true in the landscape industry as it is in any other: without sales, you don’t have a business. A key goal for any landscape company that’s serious about planning for profitability is to excel not only in the work that you do but also in your ability to generate leads and win jobs.

12 Sales Tips to Increase Your Close Rates and Your Profits

1) Don’t drop the ball by not following up

Always follow up! Responding in a timely manner shows professionalism, and that the customer has your attention. Following up is critical not only to your sales success but also to your company’s reputation. Your follow-up process should be structured and could include emails, thank you cards, phone calls, and site visits. Keeping communication honest, open, and timely is an easy way to differentiate your sales process from your competition.

Following up shows an even further level of care for your customer. Even if you feel too busy, a short phone call...

HOW TO DRIVE SALES by Kevin Kehoe

What drives successful commercial landscape sales? First, it’s a sense of the effort required by the reality of the numbers involved to achieve a goal. Specifically, benchmark figures tell us a close rate has an upper limit given the competitive nature of the commercial business. The limit of that close rate is driven by a number of positive touches with a customer. Second, it depends on a plan that accounts for these benchmarks when it comes to building a strategy that revolves around organizing and managing weekly sales activities.

In essence, a 20-percent close rate is driven by 12 touches per prospect. It’s a handy rule of thumb that helps a salesman set personal goals.

Now, pay attention to two important definitions related to the sales goal chart below:

• Close rate—dollars sold divided by dollars bid. For example, if I close $200,000 in sales and I bid $1 million, I have a 20-percent close rate. In contract sales, that’s about what you can e
...

The original article can be found here. 

I got a phone call from a SynkedUP user and friend yesterday, wanting to think out loud through the consultation fees he was charging. He had been charging $150 for a consultation for a few years now and hadn’t been getting any pushback.

Until now.

There was some new competition in town, and they weren’t charging any consultation fees. He did learn that their quotes were similar in price though, so it’s not like it was an apples-and-oranges comparison. They were chasing the same type of jobs, and charging similar rates. He had several leads tell him “well, these companies aren’t charging me fees to get an estimate, so I’m just going to get quotes from them.”

This, and the fact the volume of leads is a little less this year than last (for him in his local market) made him doubt the whole idea of charging consultation fees. I’m sure there are more of you out there facing this same reality, so I wanted to share kind of where we landed in our co...

How do you handle objections when speaking with potential clients? 

Do they derail you because it feels like rejection? OR do you see an objection as a question - one the client is looking to have answered before they accept the terms and finalize the sale.

In a recent article written by Bruce Wilson, he shares that “objections are simply a sign that a prospect needs more information to make a decision.” It’s a small shift in perspective that can dramatically change your outcomes.

Here are Bruce’s 10 tips on dealing with sales objections:

1. Listen up and validate
2. Rehearse your response
3. Be prepared
4. Isolate the objection
5. Postpone objections
6. Ask questions
7. Talk about money
8. Focus on them
9. Avoid better, faster, cheaper
10. Convert the objection

If you’d like to dig into these a little more, click HERE to read the full article and remember: an objection is not a rejection, but your response to the objection might make it one.

Do you train, motivate and protect your staff like they're the greatest asset you have in your business? 

You put so much work into finding the best people for the job and then training them. But don't assume the team development work ends when their job starts. If you hire an employee and then never speak to them again, you are wasting time, money and potential talent. It creates a  work culture that feels like "come and go" and can lead to high turnover & poor morale.

Here are a few tips to ensure that’s not the case in your business:

• Training is the foundation that will set the tone moving forward. Take the time to share the company's mission and the role they play in that bigger vision.
• Keep morale high among your staff so that you get the best work out of every employee.
• Invest in staff from the beginning and you will have experienced and confident team members to grow with your organization. 
• Develop a career ladder with each employee to allow you to help them achieve the...

Earlier this month we talked about the importance of pre-qualifying your sales calls. It’s also important to remember that clients typically need 8-12 “touches” before they’ll make a decision. Phone calls, emails, online or face to face meetings are all things that count as a “touch”.

A few years ago Kevin Kehoe wrote an article in which he stressed the importance of being persistent and creative to keep potential customers engaged with each touch point until a decision is made. 

For example, he says, “sending an email asking, ‘Have you made a decision?’ isn’t creative nor does it advance the decision. It’s much better to send an email that states, ‘I’ve thought about our conversations. Let me suggest a way to solve your problem…manage your price concerns…handle your primary concern for communication…Here’s how we do this …’ This is advancement.”

We know that a good sales closing rate is about 20%. With that in mind, providing value with each point of contact will ensure we’re that ...