Are you asking for customer feedback after every job? Not some jobs, but all of them?  

Gathering feedback from every client provides you with insight that will help your company understand your customers wants, needs and the necessary information to help you stay relevant in your industry. Surveys are important tools for improving your business and ensuring your customers send you referrals.

Over the years I’ve found customer surveys to be one of the most consistent and effective ways for receiving customer feedback. You can get great insight with only three questions: 

1. How likely are you to recommend us to a friend or colleague?
2. What’s the biggest factor in your answer?
3. What can we improve on?

There are a lot of platforms available for surveys, but two that I have found to be easy to use and cost effective are:

Survey Monkey

Survey Sparrow 

Customer feedback is one of the best tools we have - take advantage of it!

Do you have a client that needs to be fired? Does that question cause you to recoil?

I know it seems counter-intuitive. You feel like you can’t possibly do that; you need the work and you don't want to tarnish your reputation. But hear me out.

I’m not saying you should cancel a contract mid-season, though that may be appropriate at times. What I’m talking about is reviewing contracts at the end of the season and rating them based on a few different criteria to ensure it makes sense to continue a working relationship with them. 

We can often feel like we need to take all the work that comes our way because, well, we need to make money. The problem with that mindset is that we can get booked up with small jobs that aren’t especially profitable and then don’t have time to complete the bigger, more profitable jobs that come our way.

An article from Landscape Management listed these six variables to take into account before you renew contracts:

Revenue...

Customers evolve. The customers you had when you first started your business are not the same kind that you have now. Their needs and wants change and you need to be changing with them. 

In The New Gold Standard, author Joseph Michelli takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Through unprecedented access, he uncovered principles they use that all business owners can implement. Things like:

• Understanding the ever-evolving needs of customers
• Empowering employees by treating them with the utmost respect
• Anticipating customers' unexpressed needs and concerns
• Developing and conducting an unsurpassed training regimen 

Throughout the book Michelli shares engaging stories from the company's employees--from the corporate office and hotels around the globe. He describes innovative methods the company uses to create peerless guest experiences and explains how it constantly hones and improves them. 

The New Gold Standard integrates...

When we started working with Ryan at Mountview Landscaping, I asked him if he had a budget that they work from and review on a monthly basis, and was pleasantly surprised to hear his answer was yes. You may remember that we interviewed him last year about what they track, why they track it and the difference it has made in how the business is doing overall, as well as the impact it has made for him personally.

All of his insight was compiled into two blog posts and we felt it was worth revisiting. Check out part one below.

Grant: What do you currently measure on a weekly, monthly and annual basis and why?

Ryan: During the winter we track maintenance hours for snow, additional job hours from snow events, salt and ice melt product use on a weekly basis. This translates to lawn maintenance contracts during the summer season.  

We have people on a fixed schedule for snow with staff on duty 24/7. From a business point of view it just makes sense for us. We have people...

Want to eliminate a lot of stress? Invoice and review A/R & A/P reports on a weekly basis with your team. Too often I speak with owners who have completed a lot of work but haven’t invoiced or collected on those projects and find themselves in a cash flow crunch.

If you review the following items weekly you will always have a clear understanding of where you sit financially. Waiting too long to invoice, or to follow-up on outstanding invoices can often result in the final payment never being collected, since many owners feel awkward trying to collect on a job that’s been completed for a long time. 

Weekly Accounts Payable/ Receivable Checklist:

• Create invoices for work completed in the last 7 days
• Create files for work to completed next week 
• Track incoming receipts per job 
• Follow up on outstanding invoices from the last couple of weeks
• Review incoming payables
• What needs to be paid this week
• What gets paid at the end of the month

Do you avoid...

As I’m sure you will assume by the title of the book, Measure What Matters is about figuring out what really matters and how to measure it.

Author John Doerr does this through the use of Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. Through a broad range of first-person, behind-the-scenes case studies, John demonstrates the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.

You’ll learn the 9 steps to implement the OKR system, get an in-depth look at the 4 super powers that come from using the OKR method and learn how to build a positive culture within your organization.

An added bonus in the book is the checklist at the back to help you walk through implementing the OKR process the first time, as well as some tips to make the system work for you. I loved all of the different examples given because it helps you to see the process in action. 

For a more in depth...

Legislative requirements regarding overtime pay are often changing and being updated, making it hard to keep up.  We are all familiar with the classification of “Landscape Gardener” as per the Employment Standards Act and the exemption in the Act for paying overtime, public holiday/public holiday pay and excess hours. (Landscape Gardener Classification Exemption ) 

But are you aware that building retaining walls for structural purposes, installing lightning systems, or spraying roads and industrial sites for weeds would not fall under that exemption? (Landscape Gardener Classification Exemption ) That would mean that any construction, including the building of retaining walls, would be classified under “CONSTRUCTION” and therefore the employee is eligible for different things, such as overtime after 44 hours/week. (Construction Classification Exemption)

The real kicker, though, is Snow Removal business operations. As per the Employment Standards Act...

Successful businesses don't happen by accident. Business growth requires strategic planning and a commitment to work on your business and not just in your business. There are 5 important reasons why your business isn't reaching its full potential, despite all your time, energy and hard work. 

Mistake #1 - NOT SHARING YOUR LEADERSHIP ROLE

Are you trying to do everything yourself? We encourage you to start by looking at your own leadership role in your business. Have you identified what kind of leader you are? Is your leadership style serving your team well so that your business can grow and operate without you?

Mistake #2 - NOT LISTENING TO YOUR CUSTOMERS

Do you understand your customers?

You wouldn't have a business without your customers but at the end of the day, do you understand their behaviour? You have the power to create loyal ambassadors to your company by giving your customers a great experience and managing their expectations.

Mistake #3 - NOT INVESTING IN YOUR STAFF

A-Players. Every employer is asking for them, but what are you doing to attract them? 

There are certain things that A-players are looking for from prospective employers.

8 Things A-Players Want:

1. To work with other A-Players. Are you willing to make a position available if an A-Player applies for a job at your company?
2. Accountability. Does your company have accountability and measurement tools to make the company better? 
3. To know what the long term goals are for the company. Are you sure of your long term goals? Have you shared that with your staff?
4. To not be part of a stagnant company. Are you evolving and changing? 
5. The opportunity to grow within the company. What are you doing with your current staff to nurture them in their personal and professional lives?
6. To not hear phrases like "that's the way we have always done it."
7. Financial transparency. Business is a game, what are you doing to keep score with your team? 
8. Owners who are developing themselves. As a...

The book we are recommending this month is written differently than any other business book I have read. Business Made Simple by Donald Miller consists of short, daily readings to be completed over the course of a couple of months.

I love this because it breaks down business concepts into bite size pieces and gives you time to reflect on what you’ve read. Having time to digest one thing at a time makes it easier to see how you can apply the concepts to your business.

It’s the perfect book to read during the busyness of the spring season.

Throughout the book you will be introduced to the nine areas where successful leaders and their businesses excel:

Character: What kind of person succeeds in business?

Leadership: How do you unite a team around a mission?

Personal Productivity: How can you get more done in less time?

Messaging: Why aren't customers paying more attention?

Marketing: How do I build a sales funnel?

Business Strategy: How does a business really work?

...