Interview with Charolette Cascioli by Karina Sinclair
This interview has been edited for clarity and length. The original article can be found HERE. 

The demand for skilled workers in landscape and horticulture is higher than ever. HR consultant Charolette Cascioli joined the Landscape Ontario Podcast to explore different solutions for this growing problem — and shared her insights on attracting better candidates by broadening the prospective talent pool, the risks of ignoring company culture and how participating in ongoing training programs like those offered by LO can help strengthen the leadership skills needed to build a great team culture.  

From your perspective as a human resources professional, what do you think would help employers fill their vacant roles?

We really do need to be looking outside of our industry. That's one of the suggestions I always make to our contractors. I’ve heard some phenomenal stories of outstanding supervisors and lead hands that just came completel...

As a landscape contractor, managing the financial aspects of your business is crucial to your success.
One of the most important, but overlooked, aspects of financial management is monitoring your cash flow.
By keeping a close eye on your cash flow, you can avoid unexpected shortfalls and ensure that you have
the funds to meet your business obligations.

In this article, we will discuss the five cash-flow mistakes that small business owners often make and how
you can avoid them. By implementing these strategies, you can effectively manage your cash flow and
set your landscape contracting business up for long-term success.

1. Neglecting to monitor your cash flow at least weekly
One of the biggest mistakes that small business owners make is not consistently monitoring their cash
flow. By neglecting to review your cash flow on a regular basis, you may miss out on potential problems
that could eventually drain your financial resources.

Monitoring your cash flow on a daily or weekly basis allows ...

^{(The original article by Vanessa McQuade can be found HERE.)}

Marketing. Everyone has an opinion. Some are good, most are not and few are backed by data and facts. So, how do you figure out what to do?

For the last three years, business has been booming. We are now facing headwinds and need to sharpen our approach to maintain healthy growth.

With that in mind, here are five common marketing mistakes to avoid in order to set yourself up for success.

#1: Marketing to the wrong part of your customers' brain

People make decisions emotionally, and then rationalize those decisions intellectually. We first need to engage the limbic brain, responsible for emotion and decision making.

Author Simon Sinek’s research dove into how the best leaders communicated. Long story short, they communicated through purpose and emotional engagement. A famous example of this is Martin Luther King crying out “I have a dream!”, not “I have a plan.”

We have to speak with purpose and let the world know what ...

Being a landscape/snow business owner is hard. There are a million things vying for your attention, and
it’s usually the most urgent that gets it. Meanwhile, your business keeps going – but is it growing? Has it
increased in value over the last year? The truth is that most landscape business owners have no idea
what their business is worth or how it’s actually doing. They’re usually fantastic technicians, happy to be
working IN the business, but rarely ON the business. But knowing the value of your business, and
understanding the steps needed to take to increase its value are critical for the growth and health of the business. It will increase profitability now and also make your business more attractive to potential buyers – whether you’re looking at selling now or in the future.

Let’s take a look at six pillars of business and identify some best practices and tools you can implement
fairly easily to increase efficiency, productivity and profit.

SAFETY
The health and safety of your staff i...

This week in our strategic planning series, we’re focusing on marketing and sales. This is often an area that we give little attention to. We generally focus on providing an excellent product or service – and we should. But if we don’t let people know how our excellent product or service will enhance their life, and why we’re the best choice for that product or service, we will likely not experience the type of growth we want.

MARKETING

Marketing can be thought of as all activities a business carries out to:

• Identify its target market
• Prepare promotional material designed to appeal to ideal client
• Communicate the material in a cost-effective manner
• Distribute the product or service to the target market

To be effective at marketing, you should be doing each of these four activities. If you have a great product or service but communicate it to the wrong market segment, the marketing won’t be effective. If you have great marketing material, but don’t deliver on what you’re adve...

A strategic plan defines who you are as a business and lists concrete actions to achieve your goals, so creating one takes time and thought. Let’s discuss the W’s of strategic planning:

Who should be involved?

Clearly the owner should be involved. And depending on the type of plan you’re creating, you might also want to include division leaders, administration, sales staff, operations management and a facilitator.

What should be discussed or decided?

The strategic plan meeting should identify or review the company vision, mission and core values, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, company goals and objectives as well as an action plan.

When should you prepare a strategic plan?

A strategic plan should be created annually, reviewed quarterly and discussed weekly.

Where should the meeting take place?

It has been our experience that the most productive meetings take place outside of the office. We recommend booking an offsite location for a day where y...

Written by Jacki Hart, President, Consulting By Hart

Every now and then, something comes across your desk or into your inbox that is worth paying attention to. If you’re a contractor who sells services to your customers, which include labour and materials, equipment and overhead costs, then this article is worth your time to read. Unless you are either entirely recession proof in your market, or aren’t trying to improve profit in your business. But if you are working hard to figure out a way to be more profitable, read on.

Sometimes the most successful businesses have all of the cutting-edge technologies, software, apps, equipment and training. And some businesses have all of that, and still aren’t profitable enough to pay the owner well, build equity and an engaged, career-minded team.

Enter J. Paul Lamarche (JPL), and his industry-altering pricing system. JPL’s estimating and pricing system was officially adopted by Landscape Ontario in 2005. In 2010, he wrote the book: What the M...

In speaking with clients, one issue that is never far from their minds is cash flow. We found the article below from FBC to be really helpful. The original article can be found here.

When small business owners find themselves facing unexpected shortfalls or can’t pay bills during slow months, it’s a sign that they’re not monitoring their cash flow.

For a business, running out of cash is like getting stuck in quicksand: you sink deeper and deeper into the red as you borrow from one area to pay another. As you do your best to stay afloat, your business obligations – from payroll to loan payments – become increasingly hard to meet.

The good news is that you never have to let it get that far.

According to Kevin Cochran, co-founder of the wealth building and financial literary training series Enriched Academy, prevention is the best medicine when it comes the financial health of your business.

By avoiding the following 5 cash-flow mistakes, you can ensure you never have to rob Peter to...

If you’ve been in business for five years or more then it’s time to analyze the health of your landscape company. Key Performance Indicators (KPIs) analyze specific systems, job functions, and the financial state of your company. You then take the results from your KPI and find new ways to be more efficient, bring new clients through your door, and improve employee performance, to name a few.

What are Key Performance Indicators (KPIs)?

KPIs are measurements. They’re a performance indicator to test on all of your company’s systems. For example, you can perform a KPI in your operations department, or you can do a KPI on your profits and losses.

In a nutshell, KPIs evaluate the success of your green or white company or a particular system within your lawn and landscape organization.

A KPI’s results tell part of your company’s story, such as

• Your success at reaching specific targets within your company
•  What’s working and what needs to change in a select part of your business, such...

Why Hire a Professional Bookkeeper?

As a small business owner, you need accurate and up-to-date financial information so you can make the best decisions for your business.

As your business grows and you hire employees, or take on more customers, keeping track of your business expenses and ensuring your books are accurate becomes more complex and time-consuming.

It’s a lot to keep track of while also running your business – sales, expenses, salary payments, and any other money that goes in and out of your business.

You know how important it is to keep good records, not only for CRA compliance and protecting yourself in case of an audit, but also if you want to sell your business down the line.

And frankly, you’re sick of staring at spreadsheets or teaching yourself how to use accounting software. You find yourself falling behind and losing track of receipts, and you’re afraid of missing out on important deductions or overdue invoices that cost you money. You know it’s time to outso...