You can find the original article by Lauren Spiers HERE.  

Properly scheduling and routing crews can often be a complicated, mind-bending exercise.

Ensuring that every crewmember receives his or her required hours per week, creating efficient routes for crews to follow, contending with weather issues or crewmembers who need to take a sick day – it all spells R-O-L-A-I-D-S for operations managers and company presidents trying to make everything fit together.

Creating efficient and effective routes and schedules really is like putting a puzzle together, and finding those helpful edge and corner pieces first can make the process easier. Here are a few tips contractors offered to help ensure the rest of the pieces all fit nicely.

• Work one step at a time. “The more [crews] you have, the more difficult it is to route and schedule, but if you just break everything up into little pieces and try not to schedule everybody at once, it’s much easier,” assured John Luznicky, general manage
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80% of new businesses fail every year. 

While that number seems staggering, it’s not all that surprising. Owners get on the hamster wheel of being a technician and working in the business 24/7 instead of on the business and before long they are burnt out and have no money to show for it.

I have been there; I get it. Thankfully there is a better way.

Today’s book recommendation is a good one for this topic. The Pumpkin Plan by Mike Michalowicz walks you through a different way to look at and run your business by comparing it to the process pumpkin farmers use to grow the biggest pumpkins year after year.

While there is a tonne of incredible information, there are 3 things that really stood out to me:

1. The way he recommends asking for referrals. Instead of asking clients for referrals, Mike recommends that you ask them for the name of contractors that they are working with and that you build relationships with those people because they probably have a hundred clients they can recom...

Have you asked your clients how they prefer to be contacted? Phone? Email? Text?

Choosing to communicate with your clients in the way that they prefer may seem like a simple thing, but it’s a simple thing that shows clients you are truly listening to what they are saying to you. 

If you are using their preferred method of contact, are you communicating well with that format?

Communicating well means being proactive in your communication about their project. Is it going to take longer than expected? Will a rain day or scheduling glitch mean a delay before you're back on their site? Communicate this information with them as soon as you know instead of waiting for them to ask.

Proactive communication builds confidence and trust. People who trust their contractors are more likely to them to their friends and family. It’s the simple things, like texting (if they prefer a text), that can make a huge difference.

Once you have great communication you can use things like a CRM, social medi...

Are you asking for customer feedback after every job? Not some jobs, but all of them?  

Gathering feedback from every client provides you with insight that will help your company understand your customers wants, needs and the necessary information to help you stay relevant in your industry. Surveys are important tools for improving your business and ensuring your customers send you referrals.

Over the years I’ve found customer surveys to be one of the most consistent and effective ways for receiving customer feedback. You can get great insight with only three questions: 

1. How likely are you to recommend us to a friend or colleague?
2. What’s the biggest factor in your answer?
3. What can we improve on?

There are a lot of platforms available for surveys, but two that I have found to be easy to use and cost effective are:

Survey Monkey

Survey Sparrow 

Customer feedback is one of the best tools we have - take advantage of it!

Do you have a client that needs to be fired? Does that question cause you to recoil?

I know it seems counter-intuitive. You feel like you can’t possibly do that; you need the work and you don't want to tarnish your reputation. But hear me out.

I’m not saying you should cancel a contract mid-season, though that may be appropriate at times. What I’m talking about is reviewing contracts at the end of the season and rating them based on a few different criteria to ensure it makes sense to continue a working relationship with them. 

We can often feel like we need to take all the work that comes our way because, well, we need to make money. The problem with that mindset is that we can get booked up with small jobs that aren’t especially profitable and then don’t have time to complete the bigger, more profitable jobs that come our way.

An article from Landscape Management listed these six variables to take into account before you renew contracts:

Revenue size. Generally, larger accounts ...

When we started working with Ryan at Mountview Landscaping, I asked him if he had a budget that they work from and review on a monthly basis, and was pleasantly surprised to hear his answer was yes. You may remember that we interviewed him last year about what they track, why they track it and the difference it has made in how the business is doing overall, as well as the impact it has made for him personally.

All of his insight was compiled into two blog posts and we felt it was worth revisiting. Check out part one below.

Grant: What do you currently measure on a weekly, monthly and annual basis and why?

Ryan: During the winter we track maintenance hours for snow, additional job hours from snow events, salt and ice melt product use on a weekly basis. This translates to lawn maintenance contracts during the summer season.  

We have people on a fixed schedule for snow with staff on duty 24/7. From a business point of view it just makes sense for us. We have people monitoring sites e...

As I’m sure you will assume by the title of the book, Measure What Matters is about figuring out what really matters and how to measure it.

Author John Doerr does this through the use of Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business. Through a broad range of first-person, behind-the-scenes case studies, John demonstrates the focus, agility, and explosive growth that OKRs have spurred at so many great organizations.

You’ll learn the 9 steps to implement the OKR system, get an in-depth look at the 4 super powers that come from using the OKR method and learn how to build a positive culture within your organization.

An added bonus in the book is the checklist at the back to help you walk through implementing the OKR process the first time, as well as some tips to make the system work for you. I loved all of the different examples given because it helps you to see the process in action. 

For a more in depth synopsis of the...