"When you make a gift all about you, it's not a gift. Gifts are meant to be all about the recipient, from the timing to the personalization of the gift itself. When it's all about you and your company, it shows a lack of genuine appreciation for the recipient.”

So often in business the idea of generosity is believed to be a waste of money but John Ruhlin, author of Giftology, shares that it’s actually the opposite. During the short read you will find practical ways you can give back as an owner. John shares the do’s and don'ts of gift giving in an easy-to-understand and implement way - it takes time and effort to gift well.

Some tips:

• DO make sure the gift is not about you, the giver, but about the person receiving the gift
• DO make sure the gift is personal 
• DON’T brand the gift to your company
• DO budget how much you want to spend on gifts

Reading Giftology has made me take time to really consider the recipient and what would be special to them. This requires knowing enough ...

We’re focusing on sales this month and we want to provide you with tangible tips and tricks to help you be more successful. We’ve chosen Covert Cows & Chick-fil-A as the book of the month because we believe there are many practical things you can learn from the pages written by Steve Robinson.

Since the day they opened in 1946, Chick-fil-A has been closed Sundays to give staff a day with their families. Even when statistics indicated that Sunday was the busiest day in the fast food industry, they held to their conviction and remained very profitable. 

Their company culture is also something to note. The way franchise owners are treated, the care that is taken to properly train staff, their creative marketing and even how they chose to keep their menu small and focused strictly on chicken are all things that I found both interesting and inspiring.

We may not be in the fast food industry but I believe there is so much we can learn from them as business owners.

This book is worth the ...