We’re focusing on sales this month and we want to provide you with tangible tips and tricks to help you be more successful. We’ve chosen Covert Cows & Chick-fil-A as the book of the month because we believe there are many practical things you can learn from the pages written by Steve Robinson.
Since the day they opened in 1946, Chick-fil-A has been closed Sundays to give staff a day with their families. Even when statistics indicated that Sunday was the busiest day in the fast food industry, they held to their conviction and remained very profitable.
Their company culture is also something to note. The way franchise owners are treated, the care that is taken to properly train staff, their creative marketing and even how they chose to keep their menu small and focused strictly on chicken are all things that I found both interesting and inspiring.
We may not be in the fast food industry but I believe there is so much we can learn from them as business owners.
This book is worth the read.
You can purchase a copy HERE.