Why are you really giving gifts?

"When you make a gift all about you, it's not a gift. Gifts are meant to be all about the recipient, from the timing to the personalization of the gift itself. When it's all about you and your company, it shows a lack of genuine appreciation for the recipient.”

So often in business the idea of generosity is believed to be a waste of money but John Ruhlin, author of Giftology, shares that it’s actually the opposite. During the short read you will find practical ways you can give back as an owner. John shares the do’s and don'ts of gift giving in an easy-to-understand and implement way - it takes time and effort to gift well.

Some tips:

• DO make sure the gift is not about you, the giver, but about the person receiving the gift
• DO make sure the gift is personal 
• DON’T brand the gift to your company
• DO budget how much you want to spend on gifts

Reading Giftology has made me take time to really consider the recipient and what would be special to them. This requires knowing enough about the recipient to be able to answer that question, which is sometimes difficult in business relationships. At the very least, I enclose a card that expresses my gratitude for them so if the gift doesn't hit the mark, they will at least know the thought and intention behind the gift.

You can pick up a copy HERE. We cannot wait to hear your thoughts!