Have you asked your clients how they prefer to be contacted? Phone? Email? Text?

Choosing to communicate with your clients in the way that they prefer may seem like a simple thing, but it’s a simple thing that shows clients you are truly listening to what they are saying to you. 

If you are using their preferred method of contact, are you communicating well with that format?

Communicating well means being proactive in your communication about their project. Is it going to take longer than expected? Will a rain day or scheduling glitch mean a delay before you're back on their site? Communicate this information with them as soon as you know instead of waiting for them to ask.

Proactive communication builds confidence and trust. People who trust their contractors are more likely to them to their friends and family. It’s the simple things, like texting (if they prefer a text), that can make a huge difference.

Once you have great communication you can use things like a...

Are you asking for customer feedback after every job? Not some jobs, but all of them?  

Gathering feedback from every client provides you with insight that will help your company understand your customers wants, needs and the necessary information to help you stay relevant in your industry. Surveys are important tools for improving your business and ensuring your customers send you referrals.

Over the years I’ve found customer surveys to be one of the most consistent and effective ways for receiving customer feedback. You can get great insight with only three questions: 

1. How likely are you to recommend us to a friend or colleague?
2. What’s the biggest factor in your answer?
3. What can we improve on?

There are a lot of platforms available for surveys, but two that I have found to be easy to use and cost effective are:

Survey Monkey

Survey Sparrow 

Customer feedback is one of the best tools we have - take advantage of it!

Do you have a client that needs to be fired? Does that question cause you to recoil?

I know it seems counter-intuitive. You feel like you can’t possibly do that; you need the work and you don't want to tarnish your reputation. But hear me out.

I’m not saying you should cancel a contract mid-season, though that may be appropriate at times. What I’m talking about is reviewing contracts at the end of the season and rating them based on a few different criteria to ensure it makes sense to continue a working relationship with them. 

We can often feel like we need to take all the work that comes our way because, well, we need to make money. The problem with that mindset is that we can get booked up with small jobs that aren’t especially profitable and then don’t have time to complete the bigger, more profitable jobs that come our way.

An article from Landscape Management listed these six variables to take into account before you renew contracts:

Revenue...

Legislative requirements regarding overtime pay are often changing and being updated, making it hard to keep up.  We are all familiar with the classification of “Landscape Gardener” as per the Employment Standards Act and the exemption in the Act for paying overtime, public holiday/public holiday pay and excess hours. (Landscape Gardener Classification Exemption ) 

But are you aware that building retaining walls for structural purposes, installing lightning systems, or spraying roads and industrial sites for weeds would not fall under that exemption? (Landscape Gardener Classification Exemption ) That would mean that any construction, including the building of retaining walls, would be classified under “CONSTRUCTION” and therefore the employee is eligible for different things, such as overtime after 44 hours/week. (Construction Classification Exemption)

The real kicker, though, is Snow Removal business operations. As per the Employment Standards Act...

Successful businesses don't happen by accident. Business growth requires strategic planning and a commitment to work on your business and not just in your business. There are 5 important reasons why your business isn't reaching its full potential, despite all your time, energy and hard work. 

Mistake #1 - NOT SHARING YOUR LEADERSHIP ROLE

Are you trying to do everything yourself? We encourage you to start by looking at your own leadership role in your business. Have you identified what kind of leader you are? Is your leadership style serving your team well so that your business can grow and operate without you?

Mistake #2 - NOT LISTENING TO YOUR CUSTOMERS

Do you understand your customers?

You wouldn't have a business without your customers but at the end of the day, do you understand their behaviour? You have the power to create loyal ambassadors to your company by giving your customers a great experience and managing their expectations.

Mistake #3 - NOT INVESTING IN YOUR STAFF

How has the last week gone? Were you able to implement any of the tips suggested to help alleviate feeling like a firefighter? As promised, here are a few more from Bruce Wilson of the Wilson-Oyler Group:

1. Delegate. Take a look at your to do lists and identify what can be done by others. It may take them a little longer than it would you, but that’s okay. It’s better if a job takes a little more time and gets completed, than to not get done at all because you’ve run out of time. You can’t do it all, delegate to your staff.
2. Slower can be faster. Sometimes you go so fast trying to keep up that you lose sight of the big picture. Prioritize so you don’t miss what’s important.  
3. If your crews are scheduled to work in inclement weather make sure scheduled tasks can be done effectively in the rain.
4. Rely on your team. When you start falling behind, don’t be afraid to ask for help .Senior managers are there to help you be successful. 
...

With the beauty of spring comes the stress that accompanies the start of the season for landscaping companies. It’s been nicknamed the “100 days of hell” because of the chaos that so often ensues. This year, much like last, we have the added stress of COVID-19 and the stress of the unknown when it comes to zones and restrictions. 

As Bruce Wilson put it, “In less disciplined organizations, spring makes everyone a firefighter”. You’re constantly putting out fires, it gets out of control quickly and by the time you see the financial impact, it is too late to do anything about it. Some companies never escape the spiral.

If this is sounding a little too familiar (and uncomfortable), here are a few tips Bruce Wilson suggests to help you move out of the firefighting space permanently:

1. Understand the difference between routine and non-routine work. Weekly maintenance is routine work, while nonroutine work includes things like post-winter cleanups,...

Spring is here which means things are typically happening at lightning speed. Although there are a lot of unknowns this year, keeping organized is not only a nice idea, it is crucial to you and your team's success. 

Here are a couple tips that will help ensure the important things are not slipping between the cracks:

• Create a written plan for the day. Preplan all of the repeat tasks that often fall through the cracks and use the rock, pebble, sand method to ensure the most important things are scheduled first. 
• Leverage a calendar. Leave some whitespace between tasks so that if something comes up, it doesn’t derail your entire day.
• Block out distractions.
• Delegate tasks you do not need to do.
• Track how you are spending your time.
• Eliminate unnecessary tasks.

I also encourage owners to pay attention to how much time they spend on the phone and with whom. Is it your management team or are you getting calls from staff and crew leaders regularly? 

If crew leaders...

Tailgate talks are one of the easiest ways to engage your staff and promote a culture of safety. They are specifically designed to be a quick review of safety protocols and techniques your staff have already been trained on as a reminder to keep safety in the forefront of their minds.  

Tailgate talks create the opportunity to connect with your entire staff once a week and enable you to not only touch on safety topics, but also to talk about changes in company policies, recognize individual or crew-based achievements, and acknowledge birthdays or other important events. 

Here are 5 tips for creating engaging tailgate talks: 

• Preplan your tailgate talks for the season so you don’t need to worry about what your next topic will be. Create a tailgate talks binder sorted by topics and dates relevant to the time of year (ie. In April, talk about blower safety ahead of spring clean-up) and decide in advance who will be speaking on each topic.
• Keep it short....

As you move into the very busy spring season, it’s crucial that you as the owner be organized. 

Over the years I have tried different tools and strategies and have a few I’ve come to love and use regularly. Click the link below/ the resources link in our bio for my list of go to tips and tools.

• Always keep a notebook handy - Evernote is my preferred digital notebook. https://evernote.com/
• Use a planner. It doesn’t matter if that’s paper or digital, just make sure it’s being updated on the go so that appointments and meetings are not being missed. I love using Calendly for appointments. If you’re using paper - I would recommend the Michael Hyatt Full Focus Planner. https://fullfocusstore.com/
• Set a morning routine and stick to it. When you do the same thing every morning, it removes the decision-making from that part of your day. This allows you to save your decision-making energy for the business and avoid decision fatigue
• Work with a coach...