Years ago I read an article by Brian Tracey about knowing and finding your ideal client. The information he shared then is still so relevant today. I really liked how he worded these 6 tips on how to find your ideal client:
- Define your product from your customers point of view. Ask yourself these questions: What does your product do for your ideal customer? What problems does your product solve for your customer? What needs of your customer does your product satisfy? How does your product improve your customer's life or work?
- Define your ideal customer for what you sell. What is his or her age, education, occupation or business? What is his or her income or financial situation? What is his or her situation today in life or work?
- Determine the specific benefits your customer is seeking in buying your product. Of all the benefits you offer, which are the most important to your ideal customer? What are the most pressing needs that your product or service satisfies? Why should your...