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Winter KPIs

Uncategorized Nov 17, 2025

Winter operations are demanding, but with the right data, you can navigate the challenges and maximize your business potential. Tracking KPIs is essential for gaining actionable insights, optimizing efficiency, and boosting your bottom line.

Here are key areas to focus on, and how tracking KPIs in these areas can lead to tangible improvements:

  • Operational Efficiency: Monitor metrics like gross profit (labour, equipment, materials), estimated vs. actual costs (especially for winter contracts), overtime expenses, site damage incidents, and material usage. Actionable Insight Example: High Overtime Costs? Investigate scheduling inefficiencies or resource allocation.
  • Financial Health: Keep a close eye on accounts receivable, cash flow, profit & loss statements, and debt-to-equity ratio. Actionable Insight Example: Slow Accounts Receivable? Implement strategies to expedite payments and improve invoicing processes.
  • HR Performance: Track employee retention rates (by role), onboarding success, staff training completion (equipment & site), and employee referrals. Actionable Insight Example: Low Employee Retention? Address employee concerns, improve the work environment, and revisit compensation strategies.
  • Safety: Prioritize safety by diligently monitoring near misses, lost time incidents, facility inspections, and third-party signoffs. Actionable Insight Example: Increased Near Misses? Re-emphasize safety protocols, provide additional training, and address potential hazards proactively.
  • Customer Satisfaction: Measure customer acquisition cost, referral rates, lead engagement, client contract extensions, and customer lifetime value. Actionable Insight Example: High Customer Acquisition Cost? Refine your marketing efforts, explore more cost-effective channels, and focus on customer retention strategies.

Don't operate in the dark! Check out our comprehensive KPI sheet to gain a deeper understanding of these key metrics and start turning data into profit this winter.

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