To grow is to Evolve

Customers evolve. The customers you had when you first started your business are not the same kind that you have now. Their needs and wants change and you need to be changing with them. 

In The New Gold Standard, author Joseph Michelli takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Through unprecedented access, he uncovered principles they use that all business owners can implement. Things like:

• Understanding the ever-evolving needs of customers
• Empowering employees by treating them with the utmost respect
• Anticipating customers' unexpressed needs and concerns
• Developing and conducting an unsurpassed training regimen 

Throughout the book Michelli shares engaging stories from the company's employees--from the corporate office and hotels around the globe. He describes innovative methods the company uses to create peerless guest experiences and explains how it constantly hones and improves them. 

The New Gold Standard integrates practical how-to advice, proven leadership tools, and the wisdom of experts to help you create and implement incredible customer service principles, processes, and practices in your own organization.

GIVEAWAY ALERT!

You can buy a copy HERE or enter to WIN a copy of The New Gold Standard by emailing us and sharing the last personal development book you read! The winner will be announced in a week.